24 Hour Style Locked In

Be hairstyle ready for whatever life sends your way, with longer-lasting styles from the professional grade PROluxe straightener. The intelligent OPTIheat technology found within, locks in styles all-day, giving you healthy looking and beautifully straight hair.

Style Healthy

Using the unique PRO+ setting, found only in the PROluxe Straighteners, you can finally take the guilt out of styling. When activated, the PRO+ setting responsibly sets the temperature of the ceramic plate to 185°C, helping you to create healthy, shiny looking hair that lasts all day long, and makes frazzled looking hair a thing of the past.

Proven to be 5x smoother

The PROluxe Straightener comes complete with ultimate glide ceramic-coated plates, and has been proven to give you up to five times smoother results. Your hair will glide effortlessly across the ceramic, leaving you with snag-free, 50% straighter hair in just one pass.

Salon results last all day

Be hair confident in whatever you do, and get a beautiful 24-hour hairstyle to suit your 24/7 lifestyle.

Product Features:

• Pro+ setting
• Variable settings
• Ultimate glide ceramic
• 50% straighter hair in one pass
• Intelligent OPTI Heat technology
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